I welcome this contribution from Shel Holz to the often overheated discussion of the role of blogs in public relations:
There’s nothing new about predictions of the demise of old media in the face of new media. Radio was supposed to put an end to newspapers. Television was supposed to kill radio. The Web spelled the end to television. Now blogging is supposed to be the new face of public relations. Yet history makes it clear that new media are always additive and never replacements. We’ll see a convergence of blogs and older media.