Her home alone

Halifax hints at a ‘Bridget Jones effect’ in the housing market, and the articles pour from journalists’ keyboards (eg The Guardian, Evening Standard).

The story ties in with a film release, tunes into a national obsession, and exploits the facts that the many thirty-something-females in media roles are likely to be fascinated by this topic. (The original Bridget Jones launch party invited journalists with the instruction – dress: Bridget Jones.)