Her home alone

3 Nov

Halifax hints at a ‘Bridget Jones effect’ in the housing market, and the articles pour from journalists’ keyboards (eg The Guardian, Evening Standard).

The story ties in with a film release, tunes into a national obsession, and exploits the facts that the many thirty-something-females in media roles are likely to be fascinated by this topic. (The original Bridget Jones launch party invited journalists with the instruction – dress: Bridget Jones.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: