Battle for control

Public relations practitioners are forever attempting to control the uncontrollable – this often involves handling unruly journalists.

This document is a tongue-in cheek manifesto for how journalists should regain control from their PR minders. I’ve lived through most of these experiences from both sides of the fence, so I shuddered while I laughed. Three of the authors were well known to me from when I worked in PR consultancy – though I only ever had problems with one of them… (Via Corporate PR with thanks).