The Guardian is the British newspaper that has best chronicled the rise of the computer industry. It has done this through its Online supplement, so named long before we all logged onto the web, and through the New Media section of Media Guardian.
First the job ads dwindled in the New Media section. Now the section itself has disappeared, to be absorbed into the main media section.
Perhaps the time is right. New media is no longer so new, and no media has a claim to be superior to others in our ‘media neutral’ thinking. If it was ever true that the medium is the message, what are we now to think? No messages, no media?
PR Studies 
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