PR efforts unpicked

16 Sep

Jim Horton describes the high stakes being played for when a PR team has to respond to an issue proliferating on the net. This time it’s lock manufacturer Kryptonite.

BikeBiz.com gives the background to this story, links to the incriminating evidence and cites the corporate response (it wasn’t quick, complete or compelling).

The Kryptonite website was unavailable this morning.

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