I’m not spending much time thinking about public relations this summer. But I’m occasionally preoccupied by thoughts about the teaching of public relations. (This is the time of year when most dialogue with students concerns failed assignments.)
I was impressed by this honest and personal account of university teaching by Alan Clements in The Times today. In summary, he paints the picture of a fast-food generation wanting to snack quickly on higher education, rather than engaging in education at a more nourishing level (my metaphor, not his).
In early September, I’m talking to colleagues on a similar theme so I’m trying to assess what works well (and why), and what does not succeed with our students.