New PR’s boost to old PR

17 Jul

Having had a few more minutes to absorb the contributions to Global PR Blog Week 1.0, here are my first thoughts.

It works. The old PR lesson that energy, ideas and focus on an event can generate attention has been vindicated: from nowhwere, the site was registering impressive traffic statistics and comments.

Many came to criticise. PR must be a bad idea, and where are the women? But most stayed to admire (PR people are thoughtful – what a shock!).

Contributors were not just from the US, and not just writing in the English language. (Europeans and above all Australians have the advantage of posting first).

Collective efforts are greater than individual ones. Does this mean that we should abandon our separate blogs, or persist with a group blog?

Blogging, which already works by a form of peer review (links, comments, PageRank), has the potential to take its place alongside academic publishing in value and credibility.

One Response to “New PR’s boost to old PR”

  1. Corporate Engagement 22/07/2004 at 6:57 pm #

    Peer-reviewd?

    Now here’s a perspective that would shock many old media types – but I love it – Blogging, which already works by a form of peer review (links, comments, PageRank), has the potential to take its place alongside academic publishing

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