Watch out: it works

Luke Johnson, entrepreneur and Channel 4 chairman, shows himself to be alert to the influence of PR in this piece in the Telegraph. (Via PR Machine.)

With the expansion of the media industry, PR has moved out of the shadows and become a central part of the corporate world. Globalisation, advancing media technology and the rise of activist groups have all enhanced the status of PR.

The trade has become more sophisticated, moving from distributing press releases to managing relations with government and investors, as well as the press and broadcast media. Quite how the black art of PR peddles influence is difficult to determine – but it certainly works.