I’ve said it before; he’s said it again. But some people don’t want to hear that plain text is good and file attachments are a no-no when emailing journalists. So, don’t take it from me. Listen instead to see what a journalist has to say on the subject.
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PR Studies 
What’s so hard about PR and e-mail
I’ve said this before. Richard Bailey has said it before and again. Tom Murphy has said it before and again. This time it’s Ben Silverman at PR Fuel who’s saying it.
So why do we all have to say it again.
When you email news releases…