Writing in The Observer, John Coyle outlines the brief history of financial public relations in the UK. It’s an expanding and challenging area:
This suggests to me that there needs to be a growth in the number of talented professionals in PR and increasingly at main board level. Will Whitehorn of Virgin springs to mind as a model of the perfect in-house PR.
Coyle argues that other relevant professional experience, not a degree course, should be a prerequisite.