The BBC offers this not-entirely-serious advice on how to handle a media scandal. Meanwhile, Mark Borkowski dissects the Beckham business in Media Guardian (registration required).
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PR Studies 
Posh and Becks – riding out the wave of celebrity shame
Richard Bailey’s got a couple of good links to possible PR tactics for David Beckham and Posh Spice, who are facing claims of marital infidelity. Excerpts from two separate articles jump out: Just think: if you or I were facing…