This interview with Gerald Chan of the IPR in The Times addresses some standard questions from public relations job seekers. In particular, his advice on the skills and experience expected at junior level matches my aspirations for our first year students, who are now preparing their portfolios of practical work examples. The italics are mine:
At junior level, essential skills are the ability to write well, precisely and concisely, and the ability to analyse news. Business skills such as basic accounting and financial awareness are useful. You will need to be able to manage and plan events, to liaise with the media and brief designers and photographers. Presentation skills are also important.
PR Studies 
# PR career advice
Gerald Chan, PR and events executive at the Institute of Public Relations (UK), answers questions about getting started on a career in PR [Times Online, courtesy of PR Studies]
News & readings
# Hot Profession: PR specialists – 33% job growth by 2008 in Austin, TX [Business 2.0, March 2004: The Top 20 Boom Towns in America]. Ready to go? Here’s some
I need some advices about the studies I need to do to be a teacher, a psychologist or a translator english/french french/english.
Which courses and which institutions do I have to take?