Call me old-fashioned, but I’ve been talking up the merits of writing letters to the press. The skills involved – tuning in to the issues, finding an angle, keeping it brief, and submitting it to the right person, in the right format at the right time – are many of those required in media relations.
Even better, you don’t need to find a client to try it out. Can I praise one student? Though writing in her fourth language (yes, fourth!), she has written letters on a range of subjects to student and national newspapers, lifestyle magazines and an international publication. Many were published. Her persistence alone will recommend her to employers.