Sexed up stories

12 Jan

From yesterday’s Observer, the tale of two former tabloid reporters who now provide a hybrid news agency / PR consultancy service. It’s Specialist News Services, run by Simon Worthington and Mark Solomons.

‘Papers are bogged down with dull press releases, so all too often even the interesting ones go straight into the bin,’ says Solomons. ‘Instead of putting out PR releases direct to the press, a growing number of agencies began sending them to us and letting us sex them up, so to speak.’

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