If you work in PR, you’re used to being eaten by a journalist (‘is it new, or is it surprising?’ was my most withering – but most valuable – put-down). Yet you rarely have an opportunity to bite back.
Julia Hobsbawm is attempting just that by calling for a ‘truth institute’ to scrutinise standards of journalism. Patrick Weever provides this commentary (posted on 7 December) on his Anti-Spin website:
I am saying, however, that Journalism IS higher up the food chain of truth. Journalism is about the pursuit of truth, that is the function of every journalist. The function of a PR person is to protect the client.