Truth or dare?

11 Dec

If you work in PR, you’re used to being eaten by a journalist (‘is it new, or is it surprising?’ was my most withering – but most valuable – put-down). Yet you rarely have an opportunity to bite back.

Julia Hobsbawm is attempting just that by calling for a ‘truth institute’ to scrutinise standards of journalism. Patrick Weever provides this commentary (posted on 7 December) on his Anti-Spin website:

I am saying, however, that Journalism IS higher up the food chain of truth. Journalism is about the pursuit of truth, that is the function of every journalist. The function of a PR person is to protect the client.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: