Brian MacLaurin writes well in Media Guardian about Guy Black’s challenge as press secretary to the Conservatives:
Control must be seen to be in the hands of elected politicians with matters of party discipline being enforced by the party leader and chief whip. The role of the PRO will be to ensure smooth communications both internally and externally… Never again can the message become the master.
Note also Why I’m no Alastair Campbell in The Observer.
PR Studies 
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