You only need to scan the headlines to get the message. Sony plans massive job cuts, Leeds Utd posts record £50m loss, Cadbury to cut 10% of workforce (all BBC reports).
Sony and Cadbury Schweppes are much admired for their management and their brand building success. (Leeds Utd is a different story). But both are cutting costs and responding to changing business environments.
How can our students prepare for a world of work that is so fast-changing? Here’s how. Elizabeth Albrycht, a PR consultant, lists the new skills she has needed to acquire in recent years.
PR Studies 
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