The involvement of Max Clifford in a high profile case that has yet to lead to charges or to a trial has been noted elsewhere (eg PR Fuel).
Today Brian MacLaurin comments in Media Guardian on the implications of this case. He argues that law firms should be offering high-level professional media support in cases such as these. (Not replacing PR consultants, but working with them, presumably.)
He’s right. But he misses the point that Max Clifford has surely been approached by the person making the allegations not to make her case in public, nor even to broker the sale of her story. Neither would look good in court. Surely he’s there to provide the family with protection from the media.
PR Studies 
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