How to pitch

It looks like another ‘how not to pitch to bloggers’ rant, but it’s more helpful than that. B.L. Ochman’s article in marketingprofs widens the question to all pitches to the press:

Pitching to bloggers (or any journalist) requires a short, smart, striking email. Nobody wants to get a pitch that everyone and his dog has also received. And no journalist wants to be sold.

Via Marketing Wonk.