It looks like another ‘how not to pitch to bloggers’ rant, but it’s more helpful than that. B.L. Ochman’s article in marketingprofs widens the question to all pitches to the press:
Pitching to bloggers (or any journalist) requires a short, smart, striking email. Nobody wants to get a pitch that everyone and his dog has also received. And no journalist wants to be sold.
Via Marketing Wonk.