Addicted to text

6 Oct

My delegates today were unimpressed when I cited Segway as a case study demonstrating that brilliant PR may not be enough (see entry on October 3).

But they had all heard news reports arising from this timely and well-targeted release from the Priory clinic. (Note the release date of Sunday). The resulting news coverage was widespread (eg The Sun, The Independent, The Telegraph, The BBC).

Why does this news release work? It’s timely (Sunday for Monday); it’s surprising (coming from people we would assume to be discreet); and it’s always healthy to feel sorry for celebrities (some of whom are treated for their addictions at the Priory).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: