An addition to the debate about online press offices comes from The birth of POP! Public Relations. It’s the case against having press materials in PDF format.
PDFs are fine for long and complex documents. Say, statistical or graphical releases. But for standard text documents, they just raise another barrier. A press release is not a finished work of literature, it’s a means to an end. We want to enable journalists to cut and paste our copy, remember.
Portable document format? Printable document format? I can never even remember what PDF stands for