More on Microsoft

26 Sep

Ben Silverman agrees that Microsoft’s online press office is an impressive resource. But he adds the caveat that a reporter will still need to talk to a human being, and this is where – in his experience – Microsoft’s PR falls down.

I remember the point when, a decade ago, Microsoft realised that it could command the attention of national TV news in the UK. This is the point at which the company started to ignore its traditional followers in the computer press. It’s a tough balancing act when you’ve reached the top…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: