More on Microsoft

26 Sep

Ben Silverman agrees that Microsoft’s online press office is an impressive resource. But he adds the caveat that a reporter will still need to talk to a human being, and this is where – in his experience – Microsoft’s PR falls down.

I remember the point when, a decade ago, Microsoft realised that it could command the attention of national TV news in the UK. This is the point at which the company started to ignore its traditional followers in the computer press. It’s a tough balancing act when you’ve reached the top…

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