Over a year ago, on another site, I commented (see entry for 11 May 2002) on a then current news story involving the England football coach, his partner Nancy Dell’Olio, a TV presenter, a PR fixer and a charity.
At the time, there seemed to me to be some details missing from the story. The charity, Truce International, was mentioned, but without any supporting evidence. Now I learn that this charity was only launched this week. It’s mentioned in this Mirror article, and PR Week reports that Protocol PR is to promote the charity. Protocol PR’s founder is Simon Astaire, who also had a walk-on part in last year’s tabloid revelations.
It’s good that this is all cleared up now. Perhaps it’s just me that feels uneasy about the tabloids being manipulated into premature PR announcements on the back of celebrity photo opportunities.