Beer or brand?

15 Sep

It’s hard to avoid the debate between the anti-globalisation, anti-branding camp (led by Naomi Klein’s No Logo) and the branding-is-everything camp led by Wally Olins (whose new book is out this month).

The small news story that the famous Theakston brewery is being returned to family ownership is turned by The Guardian into a victory for ‘small is beautiful’ against ‘global is everything’. (I confess that I simply saw it as confirmation that moving to Yorkshire was a good thing.)

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