Covert comms colonises clubs

6 Sep

If in-your-face promotions no longer work, then the marketers will find more covert methods. Would you say ‘no’ to a model offering you a free drink? It’s glamour marketing, New York style, as reported in the New York Observer. Here’s the justification:

“What we’re doing is no different than when you’re walking into Best Buy, and someone’s going to come over to you and tell you, ‘This is a Sony, and it’s the greatest TV in the world,'” said Mr. Berger. “We are introducing things in a subtle, believable way.”

So, it’s like public relations. Sort of. Thanks to Up2Speed and Gawker for the link.

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