Here’s the proof. Companies that write clearly appear to outperform those that hide behind jargon and stale cliches. Is this a platform for proving public relations value going forward, I wonder (using two of the pet hates cited)? This comes from a study by Clarity, which provides copywriting services.
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- @ClaireSimpsonPR That's precisely what we're doing this evening! #CommsChat 1 day ago
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